![]() ![]() Microsoft, for instance, released a chatbot on Twitter in 2016 that quickly began generating racist content before being shut down. It remains unclear what impact that might have on targeted advertising, the backbone of search engines like Google.Ĭhatbot AI systems also carry risks for corporations because of inherent biases in their algorithms that can skew results, sexualize images or even plagiarize, as consumers testing the service have discovered. The appeal of AI-driven search is that it could spit out results in plain language, rather than in a list of links, which could make browsing faster and more efficient. AI has become a fixation for tech executives who have mentioned it as much as six times more often on recent earnings calls than in prior quarters, Reuters found. The new ChatGPT software has injected excitement into technology firms after tens of thousands of job cuts in recent weeks and executive pledges to pare back on so-called moonshot projects. Lip cautioned, though, that concerns about Alphabet may be overblown, saying: "I think still Bing is a far, far cry away from Google's search capabilities." "People are starting to question is Microsoft going to be a formidable competitor now against Google's really bread-and-butter business," said King Lip, chief strategist at Baker Avenue Wealth Management, which owns Alphabet and Microsoft shares. The search and advertising giant is moving quickly to keep pace with OpenAI and rivals, reportedly bringing in founders Sergey Brin and Larry Page to accelerate its efforts. ![]() "We'll combine external feedback with our own internal testing to make sure Bard's responses meet a high bar for quality, safety and groundedness in real-world information." FORMIDABLE COMPETITORĪlphabet is coming off a disappointing fourth quarter as advertisers cut spending. "This highlights the importance of a rigorous testing process, something that we're kicking off this week with our Trusted Tester program," a Google spokesperson said. The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. ![]()
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